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Topic 0: Entrepreneurship as a way of life
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Entrepreneurship is an attitude: what this course is about
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The three false myths of the entrepreneur
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Topic 0 exam
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Topic 1: Business organization: how companies are structured
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The company from the inside: structure and management
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The departments that hold the house up: money, people and know-how
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The departments that face the customer: attracting, selling and delivering
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Topic 1 exam
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Topic 2: The customer: the starting point
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The customer, your new boss
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Segmenting the market to choose where to start
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Putting a face on the customer: who uses, who decides and who pays
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Topic 2 exam
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Topic 3: The value proposition: what can we do for the customer?
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What a value proposition is and how it fits the customer
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From many ideas to a viable proposition
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What it takes to deliver it and how to tell it
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Topic 3 exam
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Topic 4: The value chain: how is our product acquired?
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The company as a process: the value chain and its primary activities
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What sustains the chain and how it is analyzed: value and cost of each link
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From your door to the customer: partners, channels and relationship
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Topic 4 exam
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Topic 5: Revenue streams and cost structure: how do we make money?
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Revenue streams: how big the market is and how you get paid
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The company's accounts: profit is not cash
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Topic 5 exam
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Topic 6: Financing and legal matters: the back room of a business
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Financing with debt: how a bank thinks
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Financing with partners: the 3Fs, business angels and the elevator pitch
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The legal back room: legal form, taxes and industrial property
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Topic 6 exam
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Topic 7: Strategy: scaling the value proposition
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Vision, mission, objectives and goals
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Strategic analysis: SWOT, TOWS and the five forces
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Scalability: growing without breaking the bank
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Topic 7 exam
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Topic 8: MARCOM: winning customers
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Marketing: a brand, not a commodity
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Communication: getting known and remembered
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The acquisition funnel: what a customer costs and what a customer is worth
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Topic 8 exam
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Topic 9: The business model
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From opportunity to business model
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The business model canvas: the whole course on one page
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Build your canvas and put it to the test
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Topic 9 exam
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