Training course
Artificial Intelligence 101 - Fundamentals
Practical, structured training in generative AI for professionals in any sector, with no technical background required. The goal: to develop your ability to work with AI effectively, critically and responsibly.
Book my place See the syllabus
- 4.5 hours over 2 sessions, in person in Madrid or live online
- Beginner level: no technical background needed
- Group of 16 participants at most
- Taught by practicing consultants from Singular Beacon
Hands-on, applied training
Stop using AI as a black box. Start working with it rigorously.
Knowing that generative artificial intelligence exists is not enough to get real value from it. The difference between using it as a more sophisticated search engine and turning it into a tool that multiplies what you can get done lies in understanding how it works: what a language model actually does, how effective instructions are designed and what criteria to apply when validating what it generates.
This course gives you those fundamentals in two hands-on sessions, with exercises based on real cases from your professional setting.
Who it is for
Who is this course for?
Profile
Working professionals in any sector (management, communications, operations, finance, marketing, human resources) who already use AI tools at work but lack the fundamentals to do so with sound judgment.
Where you are today
You use ChatGPT or other tools intuitively and get inconsistent results, or you want to understand what lies behind these technologies before applying them in your organization. This course gives you the conceptual and practical framework to do so on solid ground.
Learning outcomes
By the end of the course you will be able to
Understand the models
Understand how language models and generative AI work, and apply that knowledge to make well-judged decisions about how to use them.
Design effective instructions
Write instructions that produce consistent results, avoiding the most common mistakes people make when interacting with these systems.
Evaluate and validate
Review AI output with sound judgment, recognizing the structural limitations of the technology.
Choose the right tool
Select the tools in the ecosystem best suited to each task and professional context.
Integrate AI into your work
Integrate generative AI into real workflows in a way that is practical, responsible and aligned with the regulatory framework in force.
Syllabus
The full syllabus
Six blocks: from the conceptual foundations of AI to the ethical and regulatory framework around it.
Session 1 (Thursday, 1.5 h): blocks 0–1, foundations and how the models work. Session 2 (Friday, 3 h): blocks 2–5, instructions, tools, hands-on cases and the ethical and legal framework.
Introduction to Artificial Intelligence
- The concept and paradigms of AI
- Historical evolution
- Neural networks and the origins of generative AI
- The current landscape and future impact
Architectures and foundations of generative AI
- Principles of generative models
- Large language models (LLMs)
- The transformer architecture
- Capabilities and limitations
- The landscape of current models
Instruction design and prompting
- The structure of a prompt
- Iteration and refinement techniques
- Using examples
- Practical cases in real contexts
- Ethical considerations in instruction design
The ecosystem of tools and platforms
- Categories of platforms
- Conversational assistants
- Integration into digital applications
- Multimodal capabilities
- Criteria for selecting tools
Use cases and practical applications
- Generating and transforming content
- Analyzing and synthesizing information
- Automating tasks
- Custom assistants
- Integration into workflows
Risks, ethics and the future of AI
- Structural limitations and hallucinations
- Responsible use
- Copyright
- The EU AI Act
- The Spanish regulatory framework
- Professional digital skills
Methodology
How the course is taught
Format
In person in Madrid or live online, in the same group. Across six blocks you cover the whole journey: from the conceptual foundations of artificial intelligence to the ethical and regulatory framework around it, by way of how the models work, instruction design, the ecosystem of tools and real applications in the workplace.
Approach
What you learn is not academic theory but the methodology that works in practice: from designing instructions to integrating AI into real work processes.
Who teaches it
Practicing consultants from Singular Beacon, with experience in real projects with organizations across different sectors.
Requirements
No technical background is required. It is enough to work in a professional setting and to want to stop using AI as a black box.
Why Singular Academy?
Practicing professionals
Instructors with real experience in digital transformation projects.
A structured approach
A progressive methodology designed to consolidate concepts in the right order.
Personal attention
Questions answered in real time, in the room or online.
Backed by Singular Beacon
A consultancy specializing in digitalization and data strategy.
Key facts
Practical information
- DateThursday 26 Nov, 18:30–20:00 · Friday 27 Nov, 16:00–19:00
- Duration4.5 hours (2 sessions)
- FormatIn person in Madrid or live online
- LanguageSpanish
- LevelBeginner
- Group size16 participants
- LocationAv. Ciudad de Barcelona 132, 1ª, 28007 Madrid
Price and enrollment
Book your place
Limited places. We confirm your place by email.
Price per person
VAT not included. Final price with VAT: €96.80
Book my place- 4.5 hours of training over 2 sessions
- Course materials and learning resources
- Direct attention from the instructor
- Hands-on exercises based on real cases
The group
From using AI with judgment to bringing it into your processes
Singular Beacon
Singular Beacon, the consultancy your instructors come from, supports organizations with their data strategy and digitalization. If, after the course, you want to bring what you have learned into your company's processes, the same team can help you do it.
Work with AI with method and judgment
26 and 27 November, in Madrid or live online. Limited places.