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Entrepreneurship: entrepreneurship as a way of life

Entrepreneurship: entrepreneurship as a way of life

Starting a business is not about having an idea: it is about finding out, at the lowest possible cost, whether anyone will pay for it and whether the numbers add up. Most projects that fail do so not for lack of work, but because they started with the product instead of the customer, or because they confused selling with getting paid.

Private Course
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Responsible Carlos Pascual
Last Update 2026-10-01
Completion Time 16 hours 35 minutes
Members 1
Basic Entrepreneurship
  • Topic 0: Entrepreneurship as a way of life
    3Lessons · 1 hr
    • Entrepreneurship is an attitude: what this course is about
    • The three false myths of the entrepreneur
    • Topic 0 exam
      10 xp
  • Topic 1: Business organization: how companies are structured
    4Lessons · 1 hr 30 min
    • The company from the inside: structure and management
    • The departments that hold the house up: money, people and know-how
    • The departments that face the customer: attracting, selling and delivering
    • Topic 1 exam
      10 xp
  • Topic 2: The customer: the starting point
    4Lessons · 1 hr 55 min
    • The customer, your new boss
    • Segmenting the market to choose where to start
    • Putting a face on the customer: who uses, who decides and who pays
    • Topic 2 exam
      10 xp
  • Topic 3: The value proposition: what can we do for the customer?
    4Lessons · 1 hr 45 min
    • What a value proposition is and how it fits the customer
    • From many ideas to a viable proposition
    • What it takes to deliver it and how to tell it
    • Topic 3 exam
      10 xp
  • Topic 4: The value chain: how is our product acquired?
    4Lessons · 1 hr 40 min
    • The company as a process: the value chain and its primary activities
    • What sustains the chain and how it is analyzed: value and cost of each link
    • From your door to the customer: partners, channels and relationship
    • Topic 4 exam
      10 xp
  • Topic 5: Revenue streams and cost structure: how do we make money?
    4Lessons · 1 hr 50 min
  • Topic 6: Financing and legal matters: the back room of a business
    4Lessons · 1 hr 50 min
    • Financing with debt: how a bank thinks
    • Financing with partners: the 3Fs, business angels and the elevator pitch
    • The legal back room: legal form, taxes and industrial property
    • Topic 6 exam
      10 xp
  • Topic 7: Strategy: scaling the value proposition
    4Lessons · 1 hr 45 min
    • Vision, mission, objectives and goals
    • Strategic analysis: SWOT, TOWS and the five forces
    • Scalability: growing without breaking the bank
    • Topic 7 exam
      10 xp
  • Topic 8: MARCOM: winning customers
    4Lessons · 1 hr 40 min
    • Marketing: a brand, not a commodity
    • Communication: getting known and remembered
    • The acquisition funnel: what a customer costs and what a customer is worth
    • Topic 8 exam
      10 xp
  • Topic 9: The business model
    4Lessons · 1 hr 35 min
    • From opportunity to business model
    • The business model canvas: the whole course on one page
    • Build your canvas and put it to the test
    • Topic 9 exam
      10 xp