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Design system

The group is the way to create a positive impact in the world

  • Version4
  • ScopeGroup
  • Date2026-11-11
  • SourceOdoo, published version
  • Content languagePartly in Spanish
01

Identity

Purpose, mission, vision and values

Purpose

The group is the way to create a positive impact in the world

Values

Data to decide

People at the center

Technology as a means

Project management, with unit margins

The values, vision and professional ethics that guide us

Under the Code of Ethics and Conduct, every employee and collaborator of the group acts with honesty, prevents wrongdoing and builds trust.

Honesty: act honestly and transparently, in line with current legislation and the standards of professional ethics. Prevention: prevent criminal or unlawful acts in professional activity, with the necessary monitoring and control mechanisms. Trust: work ethically and honourably, and build relationships of trust within the group and with third parties.

Values

Positive Impact

We act in line with our values and our Code of Ethics, we treat all parties respectfully and pleasantly, we have social and environmental awareness and a clear determination to add value by building relationships we care for over the long term.

Kindness, Honesty, Loyalty and Respect

Value Contribution

We offer high-quality solutions and work so that every euro our clients invest turns into value for their firm. We take responsibility for the full life cycle of projects, operating on the principles of efficiency and effectiveness, beginning with the end in mind and seeking synergies and win-win strategies.

Vocation for Excellence and Results Orientation

Adaptability

Our sector, as well as our clients' needs, are constantly changing. We are aware of, considerate of and understanding about these needs. We are willing to help and we do so by being flexible about changes in initial requirements, deadlines and costs.

Flexibility, Empathy and Transparency

Leitmotif

  • The hearth: the fire the group gathers around. It gives warmth and light to every brand without taking away its shape, and it is the centre they all come back to. Raised up high, that same fire becomes the beacon.
02

Logo

Variants, clear space and usage

The hearth: the fire the group gathers around. It gives warmth and light to every brand without taking away its shape, and it is the centre they all come back to. Raised up high, that same fire becomes the beacon.

Leitmotif

Variants

Logo design María Cerezo (Vetia Studio)

03

Color

Ramps, roles and contrasts

Ramps

Accent

700 #816936 Equivalente del oro sobre papel #F4F4F4 (4,8:1) y sobre blanco (5,2:1).
Source colour #C9A962 Acento sobre tinta #0E0E0E (8,6:1). Poca presencia: un punto, un filete o una palabra; no para texto sobre papel.

Palette

Dark #0E0E0E RGB 14, 14, 14
Light #F4F4F4 RGB 244, 244, 244
04

Typography

Families, specimens and scale

Families

Tenor Sans

Primary

The Beacon Holding

400

Source Sans 3

Secondary

The Beacon Holding

300

05

Iconography

Icon system

Editorial set

06

Components

Standard web parts of the group

Button

The action of a view.

Usage rule A single primary button per view; the rest, secondary or ghost.

Variants

Primary
Secondary
Ghost

States

Hover
Active
Disabled
Code
<button type="button" class="bb-c-button bb-c-button--primario">Get in touch</button>

Card

A piece of content with title, text and link.

Usage rule One idea per card, and all cards in a row the same height.

Variants

Group

A shared design system

A shared design system

Read more
Surface

Group

A shared design system

A shared design system

Read more
Border

Group

A shared design system

A shared design system

Read more
Accent

States

Group

A shared design system

A shared design system

Read more
Hover
Code
<article class="bb-c-card bb-c-card--superficie">
                <p class="bb-c-card__over">Group</p>
                <h3 class="bb-c-card__title">A shared design system</h3>
                <p class="bb-c-card__text">A shared design system</p>
                <a class="bb-c-card__link" href="#">Read more</a>
        </article>

Page header

The opening of a page: eyebrow, title and lead.

Usage rule A single main title per page, saying what it is about in one line.

Variants

Group

The Beacon Holding

A shared design system

Surface

Group

The Beacon Holding

A shared design system

Accent
Code
<header class="bb-c-header bb-c-header--superficie">
            <p class="bb-c-header__over">Group</p>
            <h1 class="bb-c-header__title">The Beacon Holding</h1>
            <p class="bb-c-header__lede">A shared design system</p>
        </header>

Call to action

The close of a page, with a single action.

Usage rule One per page, at the end, with a verb that says what happens on click.

Variants

Accent
Surface
Code
<aside class="bb-c-cta bb-c-cta--acento">
            <h2 class="bb-c-cta__title">A shared design system</h2>
            <a class="bb-c-button bb-c-button--primario" href="#">Get in touch</a>
        </aside>

Quote

A highlighted sentence with its author.

Usage rule Always with its author; if it cannot be attributed, it is not a quote.

Variants

A shared design system

The Beacon Holding
Rule

A shared design system

The Beacon Holding
Surface
Code
<blockquote class="bb-c-quote bb-c-quote--filete">
            <p class="bb-c-quote__text">A shared design system</p>
            <cite class="bb-c-quote__author">The Beacon Holding</cite>
        </blockquote>

Statistic

A figure with what it means.

Usage rule A real figure with its source; no data, no statistic.

Variants

50

items published in its design system

Surface

50

items published in its design system

Accent
Code
<div class="bb-c-stat bb-c-stat--superficie">
            <p class="bb-c-stat__value">50</p>
            <p class="bb-c-stat__label">items published in its design system</p>
        </div>

Frequently asked questions

Questions that open and close without scripts.

Usage rule Questions people really ask, with the answer in the first line.

What is The Beacon Holding?

A shared design system

What drives it?

A shared design system

Code
<div class="bb-c-faq">
            <details class="bb-c-faq__item" open="open">
                <summary class="bb-c-faq__q">What is The Beacon Holding?</summary>
                <p class="bb-c-faq__a">A shared design system</p>
            </details>
            <details class="bb-c-faq__item">
                <summary class="bb-c-faq__q">What drives it?</summary>
                <p class="bb-c-faq__a">A shared design system</p>
            </details>
        </div>

Footer

The close of every page: brand and links.

Usage rule No promotions: identity, legal links and contact.

Variants

Dark
Light
Code
<footer class="bb-c-footer bb-c-footer--oscuro" data-bb-theme="oscuro">
            <strong class="bb-c-footer__brand">The Beacon Holding</strong>
            <ul class="bb-c-footer__links">
                <li><a href="#">Legal notice</a></li>
                <li><a href="#">Privacy</a></li>
                <li><a href="#">Contact</a></li>
            </ul>
        </footer>

Form fields

Text, email and selection fields with their label, hint and error.

Usage rule Every field with a visible label; the error is said in words, not only in colour.

States

Focus
Error
Disabled
Code
<form class="bb-c-form bb-c-form--base">
            <label class="bb-c-field">
                <span class="bb-c-field__label">Name</span>
                <input class="bb-c-field__input" type="text" value="The Beacon Holding"/>
            </label>
            <label class="bb-c-field">
                <span class="bb-c-field__label">Email</span>
                <input class="bb-c-field__input" type="email"/>
                <span class="bb-c-field__hint">Only to answer you.</span>
            </label>
            <label class="bb-c-field">
                <span class="bb-c-field__label">Topic</span>
                <select class="bb-c-field__input">
                    <option>Data to decide</option><option>People at the center</option><option>Technology as a means</option><option>Project management, with unit margins</option>
                </select>
            </label>
        </form>

Selection

Choosing one option among cards, or several with checkboxes.

Usage rule One choice, option cards; several, checkboxes. The whole card is clickable and the choice is never said only in colour.

Variants

Topic
Option cards
Topic
Checkboxes

States

Topic
Focus
Topic
Disabled
Code
<fieldset class="bb-c-choice bb-c-choice--tarjetas">
            <legend class="bb-c-field__label">Topic</legend>
                <label class="bb-c-option">
                    <input type="radio" name="bb-c-choice-normal" checked="True"/>
                    <span class="bb-c-option__title">Data to decide</span>
                    <span class="bb-c-option__text">The Beacon Holding</span>
                </label><label class="bb-c-option">
                    <input type="radio" name="bb-c-choice-normal"/>
                    <span class="bb-c-option__title">People at the center</span>
                    <span class="bb-c-option__text">The Beacon Holding</span>
                </label>
        </fieldset>

Alerts

A short message about what has just happened.

Usage rule One sentence that says what happened and what to do; colour is never the only signal.

Variants

A shared design system

Information

Received: the The Beacon Holding team will answer you.

Success
Error
Code
<div class="bb-c-alert bb-c-alert--info" role="status">
            <span class="bb-c-alert__mark" aria-hidden="true"></span>
            <p class="bb-c-alert__text">A shared design system</p>
        </div>

Badges

Short labels for state, kind or category.

Usage rule One or two words; never as a button.

Variants

Group Version 4 Current Data to decidePeople at the center

Base

Group Version 4 Current Data to decidePeople at the center

Compact
Code
<p class="bb-c-badges bb-c-badges--base">
            <span class="bb-c-badge bb-c-badge--acento">Group</span>
            <span class="bb-c-badge">Version 4</span>
            <span class="bb-c-badge bb-c-badge--borde">Current</span>
            <span class="bb-c-badge bb-c-badge--borde">Data to decide</span><span class="bb-c-badge bb-c-badge--borde">People at the center</span>
        </p>

Table

Data in rows and columns, with header.

Usage rule Only for data that is compared; the header always says what each column is.

Variants

StyleSizeUse
The Beacon Holding—Group
Surface
StyleSizeUse
The Beacon Holding—Group
Striped
Code
<table class="bb-c-table bb-c-table--superficie">
            <thead><tr><th scope="col">Style</th><th scope="col">Size</th><th scope="col">Use</th></tr></thead>
            <tbody>
                <tr><td>The Beacon Holding</td><td>—</td><td>Group</td></tr>
            </tbody>
        </table>

Progress

How far something has gone, as a bar and as a figure.

Usage rule Always with the figure in text next to the bar.

Variants

Own to the brand in this book100 %

Accent

Own to the brand in this book100 %

Outline
Code
<div class="bb-c-progress bb-c-progress--acento">
            <p class="bb-c-progress__head"><span>Own to the brand in this book</span><strong>100 %</strong></p>
            <div class="bb-c-progress__track" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="100" aria-label="Own to the brand in this book">
                <span class="bb-c-progress__bar" style="width: 100%"></span>
            </div>
        </div>
07

Brands

The brands under this one and its partners

08

Public profiles

Carlos Pascual Adell

Founding Partner and Director, Singular Beacon

Carlos Pascual Adell is a Mining Engineer specialising in Energy from the Universidad Politécnica de Madrid. He is Founding Partner and Director of Singular Beacon SL.

View profile

Javier Pascual

Honorary Chairman, Singular Beacon

View profile
09

Image generator

A photo of a product or an object, with no background, framed and set on the brand's corporate background.

1. Upload the image

A product, an object or an illustration. Never a person: team portraits have their own tool.

2. Gemini cuts it out

It removes the background and frames the subject. Odoo sets it on the brand background.

3. A person approves it

Nothing goes out unless someone has looked at it. Once approved, it can be downloaded.

The generator is for brand editors: sign in with your Odoo account.

10

Downloads

Generated tokens and files

Files

11

For agents

Content in Spanish The context an agent receives

What is published for this audience, as an agent reads it: what is mandatory comes first.

Communication style

10 / 10 lines within the limit

Context
declaracion.proposito: The group is the way to create a positive impact in the world
declaracion.leitmotiv: The hearth: the fire the group gathers around. It gives warmth and light to every brand without taking away its shape, and it is the centre they all come back to. Raised up high, that same fire becomes the beacon.
valor.pilar.datos-para-decidir: Data to decide
valor.pilar.personas-en-el-centro: People at the center
valor.pilar.tecnologia-como-medio: Technology as a means
valor.pilar.gestion-por-proyectos: Project management, with unit margins
valor.pilar.valores-vision-etica: The values, vision and professional ethics that guide us · Honesty: act honestly and transparently, in line with current legislation and the standards of professional ethics. Prevention: prevent criminal or unlawful acts in professional activity, with the necessary monitoring and control mechanisms. Trust: work ethically and honourably, and build relationships of trust within the group and with third parties. · Under the Code of Ethics and Conduct, every employee and collaborator of the group acts with honesty, prevents wrongdoing and builds trust.
valor.impacto-positivo: Positive Impact · Kindness, Honesty, Loyalty and Respect · We act in line with our values and our Code of Ethics, we treat all parties respectfully and pleasantly, we have social and environmental awareness and a clear determination to add value by building relationships we care for over the long term.
valor.aporte-de-valor: Value Contribution · Vocation for Excellence and Results Orientation · We offer high-quality solutions and work so that every euro our clients invest turns into value for their firm. We take responsibility for the full life cycle of projects, operating on the principles of efficiency and effectiveness, beginning with the end in mind and seeking synergies and win-win strategies.
valor.adaptabilidad: Adaptability · Flexibility, Empathy and Transparency · Our sector, as well as our clients' needs, are constantly changing. We are aware of, considerate of and understanding about these needs. We are willing to help and we do so by being flexible about changes in initial requirements, deadlines and costs.
How to request it
env["sb.brand"].sb_context("the-beacon-holding", purpose="redactar", language="en_US")

Guidelines for image agents

6 / 6 lines within the limit

Context
color.acento: #c9a962 · Oro · Acento sobre tinta #0E0E0E (8,6:1). Poca presencia: un punto, un filete o una palabra; no para texto sobre papel.
color.oscuro: #0e0e0e · Ink
color.acento-700: #816936 · Oro profundo · Equivalente del oro sobre papel #F4F4F4 (4,8:1) y sobre blanco (5,2:1).
color.claro: #f4f4f4 · Paper
fuente.primaria: Tenor Sans
fuente.secundaria: Source Sans 3
How to request it
env["sb.brand"].sb_context("the-beacon-holding", purpose="imagen", language="en_US")
12

Versions

Published history
  1. v4 2026-11-11 Approved Current 1 key changed
  2. v3 2026-11-11 Approved 1 key changed
  3. v2 2026-11-10 Approved 2 keys changed
  4. v1 2026-11-09 Approved