Design system

declaracion.formato: One hour every Wednesday with Javier Pascual on Radio Intercontinental (6:00 to 7:00 pm, FM 95.4 and 107.8 in Madrid); afterwards, on video and as a podcast.
declaracion.leitmotiv: The P that is also a microphone: the podcast in which exceptional professionals tell their craft in their own voice.
declaracion.mision: Nuestra misión es visibilizar el talento de profesionales en diversas áreas. Lo hacemos a través de entrevistas recurrentes y en profundidad que destacan tanto sus trayectorias profesionales como sus historias personales. Nos comprometemos a crear un espacio libre de publicidad y sin influencia comercial, donde la autenticidad y la transparencia sean los pilares fundamentales. Desde nuestras plataformas, buscamos que estas historias inspiren y enriquezcan a nuestra audiencia y contribuyan al crecimiento y la difusión del talento.
declaracion.patrocinio: Sponsorship: allowed.
declaracion.vision: Aspiramos a ser una plataforma de referencia para la visibilización del talento: un espacio donde se promueva la contribución positiva a la sociedad por medio de la actividad profesional y la excelencia. En el futuro, queremos ampliar nuestro impacto con eventos como galas y mesas redondas, y con un premio anual que reconozca a los profesionales más destacados por categoría o por trayectoria. Nuestra visión es que Profesionales Excepcionales sea una plataforma con reconocimiento nacional, que colabore con entidades de prestigio y promueva el crecimiento de sus contenidos en medios como radios y canales especializados.
declaracion.slogan: Illuminating today and bringing tomorrow closer

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NEVER logo directriz.logo.never.recomponer-el-nombre-con-otra-tipografia: Recompose the name with another typeface, not even with Open Sans. (Open Sans is the wordmark's typeface, but the logo is an asset, not a text.)
NEVER logo directriz.logo.never.alterar-la-proporcion-entre-isotipo-y: Alter the proportion between isotype and text, or separate them.
NEVER logo directriz.logo.never.deformar-rotar-inclinar-o-anadir-sombra: Distort, rotate, skew or add shadow, outline, relief or gradient to the logo.
NEVER logo directriz.logo.never.recolorear-el-logotipo-el-ds-solo: Recolor the logo: the DS only admits the color version and the negative. (The single-ink layer (white and navy) was withdrawn on 2026-09-17 for being derived; the Illustrator export of 2026-11-01 adds a black version that the DS does not regulate (see conflicts).)
NEVER logo directriz.logo.never.poner-la-version-de-color-sobre: Put the color version on navy, on yellow or on photography. (It loses contrast; for those backgrounds the negative is used.)
NEVER logo directriz.logo.never.encerrar-el-logotipo-en-una-caja: Enclose the logo in a box that invades its clear zone.
NEVER logo directriz.logo.never.usar-el-negativo-blanco-sobre-plano: Use the white negative on a light or overexposed plane. (It melts away: mid ink measured 254,254,254 on #EDEEF4. The way out, until the brand delivers the single ink, is the negative isotype with a navy radial veil.)
NEVER logo logo.translucido.prohibido_sobre: The translucent logo is not placed on a light, overexposed or white background.
NEVER logo logo.negativo_dos_tonos.prohibido_en: The two-tone negative is not used on photography, video, covers, reels or watermark.
NEVER logo logo.prohibido: recompose the text with another typeface (the text is part of the art) alter the isotype/text proportion or separate them distort, rotate, skew, add shadow/outline/relief/gradient recolor (only color and negative exist) put the color version on navy, yellow or photography enclose it in a box that invades its clear zone
color.primario-700: #22264d
color.acento-500: #ffdc04
color.contraste-232f49: #232f49
color.contraste-272b56: #272b56
color.contraste-2c3057: #2c3057
color.contraste-2e2148: #2e2148
color.rol-tinta: #ffffff
color.rol-tinta-tenue: #9296ba
color.rol-tinta-tenue-sobre-tinte: #c3c6de
color.rol-exito: #3fd08f
color.rol-error: #ff6b7a
color.rol-info: #a8addc
color.rol-superficie-alta: #e7e8ef
color.rol-borde-fuerte: #b9bcce
color.primario: #22264d · Navy blue 700 (primary) · Navy blue 700, brand primary (#22264D): panel surface and ink on accent. Contrast: 10.74:1 on #ffdd00; 14.46:1 on #ffffff.
color.primario-900: #060923 · Navy blue 900 · Navy blue 900. CMYK 100,93,50,76. Brand ramp; components use roles, not ramp steps.
color.primario-800: #131639 · Navy blue 800 · Navy blue 800. CMYK 100,96,44,55. Brand ramp; components use roles, not ramp steps.
color.primario-600: #35395d · Navy blue 600 · Navy blue 600. CMYK 88,78,35,29. Brand ramp; components use roles, not ramp steps.
color.primario-500: #4f537b · Navy blue 500 (periwinkle) · Navy blue 500 (periwinkle). CMYK 77,67,29,13. Brand ramp; components use roles, not ramp steps.
color.acento: #ffdc04 · Yellow 500 (accent) · Yellow 500, the only accent (#FFDD00): highlighter (keyword, active state, primary button), never a large surface. On it, ink is always #22264d.
color.acento-700: #9b8700 · Yellow 700 · Yellow 700. CMYK 37,34,100,19. Brand ramp; components use roles, not ramp steps.
color.acento-600: #c6ab00 · Yellow 600 · Yellow 600. CMYK 23,25,99,7. Brand ramp; components use roles, not ramp steps.
color.acento-400: #ffe439 · Yellow 400 · Yellow 400. CMYK 3,6,83,0. Brand ramp; components use roles, not ramp steps.
color.acento-300: #ffea64 · Yellow 300 · Yellow 300. CMYK 2,3,70,0. Brand ramp; components use roles, not ramp steps.
color.exito: #3fd08f · Success · Phase completed, validation correct.
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